Hi, I’m Ashley. I make complex systems work for everyday people.
For more than twenty years, I have helped build the systems our day-to-day lives depend on, at JPMorgan Chase, Apple, and Oracle. Now I help teams make their products accessible, and I help families organize and protect their digital lives.
My new book shows you how to organize your digital life, protect it, and prepare it for the people you love, on your own terms. The chapters arrive in your inbox as an EPUB, and you hear the day the book can be ordered.
Check your email. Your first chapters are on their way.
While you wait, here are three good places to go next.
- JPMorgan Chase
- Apple
- Oracle
- T‑Mobile
- Smartsheet
- Green Dot
- Persado
- U.S. Department of Veterans Affairs
- UCSF
- Embry‑Riddle Aeronautical University
Somebody should send you a Christmas card. Let it be me.
Every morning from December 1 to Christmas Day, a new card and a carol arrive in your inbox. Keep the card, print it, or send it to someone who would love to hear from you.
Accessibility, trust and safety, and AI-native product research and design.
There are four ways to work with me. Open each one below to see how it works.
Accessibility, plus everything else that decides whether people can use and trust your product.
As a DHS Certified Trusted Tester, I test your site or app against WCAG 2.2 AA with screen readers, keyboards, captions, and zoom. A+ means accessibility, plus: I also look at usability, trust and safety, site performance, and search.
- 01TestAutomated checks and hand testing on every page.
- 02Walk throughYour score, your report, and my proposed fixes.
- 03DecideMake the fixes on your own, or bring me in.
- 04Follow upAdd a check-in, such as every quarter.
From $750
You see the scope and the price before any work begins.
Research done three ways, and AI-native design. Choose research, design, or both.
A principal designer and researcher on your team, part time. Most teams start with an A+ Audit and keep going with R&D. See my work for yourself. I designed and built the chat helper on this site, and it answers from my own book and guides.
- 01DeskWhat is already known: your data, your reviews, and your market.
- 02DigitalMy own AI-assisted software simulates the people you serve.
- 03DirectResearch with real people, when the decision calls for it.
- 04DesignAI-native design I do myself, through working prototypes.
From $1,500
Start with a $500 retainer that counts toward your project.
Learn it, practice it, and put it to work.
I teach accessibility, trust and safety, and AI-native product research and design to your group, live, remote or in person. Learning on your own? My online classes on LearnFormula and Skillshare are built from the same guides I use with clients.
- 01LearnThe ideas that matter most, in plain language.
- 02PracticeHands-on work with your own products.
- 03UseClear next steps you can use the next day.
From $1,500
Every workshop is shaped around the work your team is doing now.
Honest help from someone who will never ask for your password.
Locked out, hacked, or just overwhelmed? Book thirty minutes on Google Meet, and we work through the problem together.
- 01BookPay $99 and choose a time, Tuesday to Thursday.
- 02MeetThirty minutes on Google Meet. You keep the mouse.
- 03FixWe work through the problem together.
- 04NextNothing is recorded, and you leave knowing what comes next.
$99
Thirty minutes, booked online.
What people say
Ashley is a force of nature.
Heidi LowrySenior Manager, Design
“Ashley has a gift for emboldening people to do their best work.”
“Her approach is structured and scientific, yet incredibly human, ethical, and always driven towards creative solutions.”
“Very good webinar. Key takeaway: Verification is not about doubt. It is about control. You stay in control when you verify.”
Know a team that needs an accessibility audit?
If your team, or a team you know, needs an audit or a part-time principal designer and researcher, I would love an introduction. Every project starts with a conversation and a clear price.
I wrote Accounted For because it was never a discipline problem.
Nobody sits down and decides to keep their passwords in three places, their documents in five, and the recovery codes on a phone they no longer own. It piles up. Every account you opened in a hurry. Every file you saved somewhere sensible at the time. Every service that changed its name.
And it holds up, right until the day it doesn’t. You get a new phone. You change your number. You spend a week in the hospital. Then all at once, you find out how much of your life was held together by memory alone.
That is not a character flaw. It is a missing system, and this book is that system.
The gaps this book closes
48%
of US adults have no instructions for their digital accounts and files
23%
have a will and still have no digital instructions
61%
of US consumers reuse passwords across their accounts
Trust & Will 2026 Estate Planning Report, a survey of 5,000 US adults by Talker Research, January 2026. Password reuse: GoDaddy Consumer Pulse, 2025. Having a will is not the same as having a plan.
Organizing is how it starts. The handover is how it ends.
Click or tap a card to turn it over.
From the book
Life has highs and lows. You do not get to choose when the lows arrive. What you do get to choose is what you set up while things are good.
Ashley KarrAccounted For
Tools for a well-kept digital life.
Things to read, download, and give, made so you can start the day they arrive.
- Shop allEverything in my shop, in one place.Shop all products
- BooksBooks for a well-kept digital life.Shop books
- Aha MomentsCard decks for fresh thinking at work and at home.Shop the decks
- Digital downloadsGuides, workbooks, and records you can start today.Shop downloads
- MerchPouches, calendars, and cards that keep you organized.Shop merch
- Gift cardsHelp is a good gift.Shop gift cards
Shuffle the deck and find your next aha moment.
I started designing these cards more than ten years ago to help people find fresh ideas when they need them most. Each card gives you one theme to explore and short exercises you can do at work, at home, or anywhere you need a fresh idea. Every card gives you a fresh perspective.
Play the gameFree, useful, and yours to keep.
Every one of these does a real job on its own, and none of them asks for a credit card number.
Find out where you stand in a few minutes.
The Digital Life Quiz covers organizing, protecting, and preparing, and it ends by naming the one thing to do first. No account needed.
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Hi, I’m Ashley.
I have worked for more than twenty years in accessibility, trust and safety, and product research and design. I helped create many of the systems our day-to-day lives depend on: banking, payments, identity, and fraud protection. One of my roles was vice president of product research at JPMorgan Chase. I hold a master’s degree in human factors and systems engineering, and I am a DHS Certified Trusted Tester.
I write books, teach, and build good products. Whatever brought you here, I’m glad you came.
Ashley
Read my storyTell me about your project.
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